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By Allison Lampert
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LAS VEGAS, Oct 22 (Reuters) - At the world's greatest market program in Las Vegas luxury jets are tempting purchasers with their sleek silhouettes, plush cabins - and progressively, their use of alternative fuels.
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Fuel producers and jetmakers are eager to display unique forms of aviation fuel considered less hazardous to the environment, from utilized cooking oil to the definitely less attractive meat waste.
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Business jet operators, like airline companies, have actually acquiesced ecological [pressure](https://www.bloomberg.com/profile/company/MNELF:US) on air travel and dedicated to halving carbon emissions by 2050 compared to 2005.
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Their hope is that embracing renewable fuel to curb emissions could make service jets more [attractive](https://www.crunchbase.com/organization/mission-newenergy) to [ecologically conscious](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) [purchasers -](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) specifically corporations facing concerns over sustainability from [investors](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) or green campaign groups.
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The schedule of less polluting private jets might also spare the abundant and well-known the negative promotion experienced by Britain's Prince Harry and his better half Meghan over a recent personal jet trip to southern France.
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Five Gulfstream jets on display in Las Vegas are using [California-produced fuel](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) from inedible beef tallow.
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The most recent waste-based fuels include "fats, grease and oils that are by-products of the food market," stated Bryan Sherbacow, chief industrial officer of Boston-based [biofuel](https://stocktwits.com/symbol/MNEL) manufacturer World Energy, which produces fuel from meat waste used by Gulfstream.
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"All of our product is inedible."
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Some of the other 79 airplane on screen are anticipated to be powered by 150,000 gallons of other eco-friendly fuel mixes anticipated to be pumped at the program.
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FLIGHT SHAMING
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Private jets account for less than 0.1% of total yearly carbon emissions worldwide, but can produce, on average, up to 20 times more carbon emissions per [traveler mile](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608) than jetliners, according to the London-based personal charter company Victor.
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Prince Harry has [defended](https://www.bloomberg.com/profile/company/MNELF:US) his periodic use of personal jets to ensure his family's security, and has actually said that on the rare occasions he does not fly [commercially](https://www.businessnews.com.au/Company/Mission-NewEnergy) he offsets his emissions.
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But state events such as the furore over his travel plan have actually added [fresh difficulties](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) for an industry already making every effort to validate its contribution to [cutting business](https://www.abnnewswire.net/companies/en/31347/%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-Mission-NewEnergy-%E0%B8%88%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%94.html/4) costs.
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"Incidents of flight shaming including using private jets are regrettable when you think about that our market has actually provided fuel effectiveness improvements of 40% over the previous 40 years," said Bombardier Aviation President David Coleal.
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Bombardier believes increased sustainable fuel use will help the market make inroads with corporations and rich buyers. According to market data, billionaires only have a 19% business jet ownership rate.
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But even an image makeover - with jets sporting stickers like "this airplane flies on renewable fuels" and organisers adding [alternative](https://www.bloomberg.com/profile/company/MNELF:US) fuel pumps for visiting [planes -](https://www.crunchbase.com/organization/mission-newenergy) is not likely to satisfy all critics at the Oct 22-24 luxury jet event.
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Environmentalists and some analysts stay hesitant that biojetfuels, normally combined 50-50 with kerosene, will make a significant impact on [public understandings](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm) about [high-end](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) travel.
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"No quantity of [jatropha curcas](https://www.crunchbase.com/organization/mission-newenergy) or Brazil-nut fuel can make service jets look eco-friendly," stated aviation expert Richard Aboulafia.
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Demand from service jet operators for eco-friendly fuels now far surpasses supply and their interest could drive future production, Sherbacow said.
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World Energy, which [produces](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) 40 million gallons of [biofuel](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm) at its California plant, could expand production approximately 150 million gallons by 2022.
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Corporate charter business and experts are also seeing more interest from [consumers](https://www.bloomberg.com/profile/company/MNELF:US) who desire to buy carbon [credits](https://www.bloomberg.com/profile/company/MNELF:US) to offset emissions from their flights.
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Brian Proctor, CEO of Mente Group, a U.S. consultancy, said emissions contributed in a business jet utilization study his business recently completed for a Fortune 500 company.
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"At the end of the day, I believe that cost, expense per hour, variety, speed and efficiency, that's still the (sales) motorist. But I think individuals are becoming more knowledgeable about the sustainability of operations and how it affects the planet." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)
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